Advanced Digital Network

Advanced Digital Network - TATA Indicom

Tata Indicom's new Advanced Digital Network campaign with its 'Hello, hello ' range of ads is making waves in the telecom advertising sphere. With a simplistic yet so effective campaign that focuses on its USP, Advanced Digital Coverage, Indicom couldn't have better captured the common man's discomfort with its Hello hello strategy. With a simple, everyday problem that man faces in communication India, Indicom has harped how its network frees you from yet another additional stress that burdens our already tired shoulders.

India is a nation that makes use of its telecommunication. With reports stating that India could well be on its way of creating records with the highest ever recorded percentage of urban cell phone penentration in the world, Asians are just generally obsessed with 'keeping in touch'. The same is reflected in cell phone rates which have exponentially crashed over the last 10 years. From an alarming 16 Rs. a mintue for an incoming calls, users now get paid 10p per minute via Virgin's new 'Get paid for receiving' Pricing strategy.

Mike Zoozoo and Chika took O&M and Nirvana Film's advertising for Vodafone to a new lever. Yet, Indicom, with its simplicity and straightforwardness has managed to boast of its USP with a simple, real-life ad that the common man indetifies with. No usage of animation, figurines or mascots has overshadowed the brand core for Indicom with its life-like everday setting, related characters and realisitc situations.

A defintie eye-catcher with its simple communication strategy communication beautifully through a simplistic, yet witty ad.